Across industries, business leaders are turning to staff meetings, video memos, and other workplace forums to address skepticism about the COVID-19 vaccine and encourage employees to get it when they can, reports the Wall Street Journal
(26 January, Cutter). Sodexo, for example, has asked managers to listen for signs of vaccine hesitancy among staff and launched a social media campaign encouraging employees to get the jab. Benchmark Senior Living, an operator of assisted living facilities, is sending "myth-buster" emails to its workforce and turning on-site vaccination clinics into mini-parties, complete with cake and games. The tech company VMware, for its part, is discussing bringing doctors in to answer staff questions about the vaccine in virtual company meetings. Though disseminating public health information is unusual terrain for corporate leaders, they are stepping up now as surveys indicate people regard their employers as more credible than the government, social media, or media outlets.
From "CEOs Confront Employees’ COVID-19 Vaccine Doubts"
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