Digital marketing channels are now the primary routes for many brands to connect with customers. But impersonators can create new social media accounts instantly at no cost, domains are cheap and quick to register, and infringers can create credible, professional-looking websites with minimal investment. Impersonators can reach a global audience from anywhere in the world while staying anonymous. When combined, these facts create multiple headaches for brand owners.
But all is not lost. Brand owners have many tools at their disposal. Our webinar will look at the following:
- Social media platform reporting: What are the reporting options, how can you maximize your chances of success, and what are the limits of platform reporting?
- Domain names and takedowns: Spoofing, phishing and plain old IP infringement - when will registrars intervene, and what can you do if they refuse?
- Web 3.0: What are the options where there is no centralized authority or intermediary?
- The law:
- National/regional legislation: Liability and obligations of platforms and online intermediaries and recent reforms
- Court procedures: The remaining role of court applications, injunctions and trials
- Monitoring and enforcement programmes: Practical recommendations for implementing a cost-effective programme
Head of Asia Intellectual Property Group
Ling Ho has spent over 30 years advising clients on intellectual property related matters in the Greater China region. Her expertise covers the full spread of contentious and non-contentious IP issues. She is the head of the Hong Kong Litigation and Dispute Resolution practice and is a core member of the firm's global Tech Group with particular focus on IP, cyber, tech disputes and risk management.
Ling has extensive trial, deal and strategic counselling experience, and has acted in leading cases in the fields of trademarks, patents, copyright, designs to confidential information.
Ling is regularly involved in negotiating and drafting brand usage, technology transfer and other IP related collaboration agreements for clients investing into Asia markets.
Ling's practice also spans arbitration, commercial litigation, cyber, data privacy, defamation as well as product liability claims. Her clients range from multinational corporations and government agencies to leading businesses and individuals in the region, across a broad spectrum of industries including healthcare, technology, media, consumer goods and retail, financial services and leisure.
Don McCombie is a partner in Clifford Chance's London IP group, having over 15 years' experience of advising clients on disputes and transactions relating to IP and technology.
He has advised clients in numerous sectors, including the FMCG, financial services, sports, transport and automotive, travel, consumer electronics and software industries, in online brand enforcement work. Don has acted on several domain name disputes, and regularly assists clients with online takedown and platform reporting options.
Don is also experienced in traditional litigation options before the English courts, and often works in cooperation with colleagues in other jurisdictions in parallel proceedings. He is also a strong advocate of ADR, and has resolved several disputes via mediation.
He is recommended in the WTR 1000, the Legal 500 and the IAM Patent 1000.
Laura Hartley is an associate in Clifford Chance's London IP group and works on a wide range of matters including trade mark enforcement, online infringement issues, sponsorship agreements, and advertising regulation queries.
She also has significant experience in the influencer and digital marketing space, having worked as an online content creator for over a decade. She runs an award-winning blog that attracts 150,000 readers each month and regularly collaborates with brands on social media campaigns.
Laura has combined her experience in these two spheres and advised clients on their advertising strategy, collaboration agreements and influencer campaigns. She is also co-editor of Clifford Chance's quarterly advertising law digest, The Advertising Brief.